Lifeng Outdoor

Beijing Lifeng Outdoor Products specializes in imported fishing tackle and provides reliable supplies of fishing lines, hooks and terminal tackle for distributors, retailers and private-label customers.With years of experience in the fishing tackle industry, we serve tackle businesses, retail shops and experienced anglers in China and overseas. We understand the challenges of sourcing and supply, and carefully select reliable suppliers.

We own several house brands including Shuishijie, Haitengfengsheng and URBAN SCALE, and specialize in genuine Japanese TORAY fishing line, Sanyo fishing line and the UG Rolling Swivel repacking series. We stand by genuine products, strict quality control and honest specifications.

From high-performance fishing lines to high-quality swivels, we balance solid quality with excellent value, simplifying overseas sourcing for our partners. Whether for brand bulk purchasing, stocking for tackle shops, or product sourcing for professional anglers and fishing influencers, we can connect and create reliable tackle products together.