About Us

About Lifeng

Beijing Lifeng Outdoor Products specializes in imported fishing tackle and provides reliable supplies of fishing lines, hooks and terminal tackle for distributors, retailers and private-label customers. With years of experience in the fishing tackle industry, we have long served numerous domestic and international tackle enterprises, retail tackle shops, and veteran anglers, understand the challenges in sourcing and supply, and carefully select reliable suppliers.

We own several house brands including Shuishijie, Haitengfengsheng and URBAN SCALE, and specialize in genuine Japanese TORAY fishing line, Japanese Sanyo fishing line and the Japanese UG Rolling Swivel repacking series. We stand by genuine products and strict quality control; our products perform consistently in real use, and we refuse inflated specifications.

From high-performance lines to premium swivels — solid quality at great value, removing the hassle of overseas sourcing. Strong channels, ample stock and stable delivery. Bulk brand orders, stocking for tackle shops or product sourcing for anglers — let’s build great tackle together.

About Beijing Lifeng Outdoor Products Co., Ltd.

Beijing Lifeng supplies fishing lines, hooks and terminal tackle to brand owners and distributors. We source and supply genuine Japanese TORAY and Sanyo fishing lines and UG Rolling Swivel, maintain reliable supply for bulk orders, and support OEM & ODM spooling, dyeing and private-label packaging. House brands include Shuishijie, Haitengfengsheng and URBAN SCALE. Honest specifications and stable quality. For inquiries, please contact shang_lf@126.com.

Company full name: Beijing Lifeng Outdoor Products Co., Ltd.

Specializing in fishing lines (nylon/fluorocarbon/PE), hooks, rigs and tackle accessories

House brands: Shuishijie / Haitengfengsheng / URBAN SCALE

Inquiry Email:shang_lf@126.com

WeChat：shuishijieyuju